[ 01 ]
People ask AI directly
People no longer search only on Google. They ask AI directly.
‘What is a good restaurant in Grünerløkka?’ ‘Where can I find something fun to do this weekend?’
_ANSWER ENGINE OPTIMIZATION
AEO Optimisation
AEO makes your brand easier to find, understand and recommend in AI search and AI-generated answers.
We help businesses create the content, structure and clear signals that make it easier for services such as ChatGPT, Perplexity, Claude and Google AI Overviews to understand what you do.
[ 02 ]
AEO as part of the whole
Facefirst combines AEO with content, advertising, brand building and distribution. That makes the work more practical, more commercial and less theoretical.
[ 03 ]
The goal
The goal is not to ‘trick AI’. It is to make your brand easier to understand, cite and choose.
_FAQ
Questions we often get
- What is AEO?
- AEO (Answer Engine Optimization) is about making your brand easier to find, understand and recommend in AI search and AI-generated answers – in services such as ChatGPT, Perplexity, Claude and Google AI Overviews.
- What is the difference between SEO and AEO?
- SEO is about ranking in a list of links. AEO is about being understood and cited inside an answer. In practice they overlap: clear content, good structure and strong signals help with both.
- What do we need to contribute?
- Information about what you actually do, who for, and what sets you apart. We turn that into content and structure that is easy to understand – for people and for AI services alike.
- Can you guarantee that ChatGPT will mention us?
- No, and we will not promise it. The goal is not to trick AI, but to make your brand easier to understand, cite and choose. That improves the odds of being mentioned when someone asks.