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Facefirst

_CHATGPT ADS

ChatGPTadvertising

People no longer just ask Google. They ask ChatGPT. Now brands can advertise there too.

ChatGPT has opened up paid visibility within the conversation itself. Your ad can appear at the exact moment someone asks about what you sell – not afterwards, not beside the answer, but right within it.

It is a new channel with new rules. Facefirst helps you get in early without losing your footing.

[ 01 ]_WHERE PEOPLE ASK QUESTIONS

A new advertising space

Ads in ChatGPT appear in the context of what people actually want to know. Not as an intrusive banner, but as relevant suggestions connected to the question being asked.

That demands greater relevance than traditional display advertising – and rewards brands that genuinely have something to offer.

Facefirst team working on a creative client production
[ 02 ]_FROM STRATEGY TO CAMPAIGN

How we work

  • Strategy and audiencesWe identify the questions your customers ask – and when you should be the answer.
  • Messaging and creativeCopy and creative designed for conversation, not copied from other channels.
  • Setup and media buyingWe set up the campaigns and handle the practical work, just as we do on Meta, Google and TikTok.
  • Testing and learningThe channel is young. We test, measure what works and adjust quickly.
Content production and planning at the Facefirst studio
[ 03 ]_FIRST-MOVER ADVANTAGE

Get in early, get it right

New advertising spaces are cheapest and least crowded at the beginning. That was true on Facebook, it was true on TikTok – and it is true in ChatGPT now.

It is also easy to get wrong. We make sure your presence builds the brand instead of irritating people.

Social media content being reviewed on a mobile phone
[ 04 ]_NOT A SILO

Part of the bigger picture

ChatGPT advertising works best as part of the wider mix. We connect it to advertising, content and AEO, so you are visible both when people search and when they ask.

Facefirst team working on a creative client production

_FAQ

Questions we often get

What is ChatGPT advertising?
It is about being present where people put their questions to AI – through ad placements in and around AI-driven search and conversation, combined with content and structure that make your brand easy for AI to understand.
Is this something we can start with now?
Yes, but it is a fast-moving field. We start with the foundation – clear content and strong signals – and add ad placements as they become available and relevant to you.
How do you measure the effect?
We look at visibility in AI answers, the traffic and enquiries that follow, and how it interacts with your other advertising. We report on what can genuinely be measured.
Does this suit every industry?
It works best where people seek advice, compare options or ask specific questions before choosing. We will tell you if we think it is not right for you.

Your customers are already asking. Let's make sure they find you.